Growth
Gain clarity on your goals, revenue targets, and team structure. Identify growth levers that help you scale your business efficiently, without stretching your time or resources thin.
Systems
Implement proven operational frameworks for scheduling, project management, and client experience. Build SOPs that create consistency, efficiency, and predictable results across your business.
Leadership
Develop the confidence and discipline to lead effectively. Strengthen communication, build accountability, and create a team culture that drives excellence from the top down.
Transformation
Known by many as a mindset coach, Joel believes that real change starts from within. His coaching helps you master the habits and perspective that fuel growth in business and in life.
What Is Contractor Excellence?
Contractor Excellence isn’t a one-size-fits-all coaching program; it’s a structured, results-driven system built for trade business owners.
Joel Mercado works directly with contractors to install repeatable systems, develop confident leaders, and build businesses that grow sustainably without depending on constant oversight.
Who Contractor Excellence Is For
You’ve built something great, now it’s time to make it scaleable.
Contractor Excellence is built for trade business owners who are ready to move from hands-on chaos to structured, profitable growth. If you’re leading a contracting business that’s growing fast but systems, leadership, or consistency are holding you back, this program was made for you.
We're looking to partner with businesses who meet the following requirements:
Employees
10+
You’ve built a solid team and want to lead with more clarity, accountability, and structure.
Revenue
$500k+
You’re generating strong results and want the systems to scale without losing control.
All The Answers You Need,
In One Proven Program
Program Components
A structured, hands-on program designed to transform how you lead and operate.
1. Personalized Business Audit
Every program begins with a complete review of your current operations, finances, and team structure. Joel identifies bottlenecks, inefficiencies, and opportunities for immediate improvement.
2. Strategy & Goal Alignment
Together, you’ll create a clear roadmap for growth. From revenue targets and staffing to project flow and client management. Every session aligns to these goals so progress is measurable and focused.
3. Systems Development & SOP Creation
Learn how to implement standard operating procedures that simplify scheduling, estimating, and communication. These proven systems create efficiency, consistency, and freedom from daily chaos.
4. Leadership & Team Coaching
Joel helps you build a culture of accountability and ownership. You’ll learn how to lead with clarity, communicate effectively, and develop foremen or managers who support your long-term vision.
5. Mindset & Performance Coaching
Joel integrates performance coaching with his background in neuro-linguistic programming (NLP) and hypnotherapy to help strengthen focus, build consistency, and make confident decisions as leaders.
6. Ongoing Accountability & Support
You won’t go through this alone. Contractor Excellence includes ongoing check-ins, progress tracking, and access to Joel for guidance and feedback as you implement the strategies.
7. Resources & Tools
Access templates, checklists, and frameworks Joel has refined over years of working with contractors. Designed to save you time and accelerate your growth.
Why Choose Joel Mercado
A proven coach, speaker, and systems expert trusted by contractors and leaders across North America.
#1
Best Selling
Featured in a #1 Amazon new release best-seller
$12M+
Yearly Gross Revenue
In active business activities
15M
Audience Reach
Impressions across speaking events
100+
Leaders Coached & Trained
Who’ve benefited from leadership training
Trusted by Leading Contractors
From small trade businesses to multi-million-dollar operations, here are a few of the many examples Joel has brought to 7 figures and above.
Not Sure Where To Start?
Your Next Step Toward Contractor Excellence
You’ve seen what’s possible, now it’s time to make it happen.
Whether you’re ready to scale, lead more effectively, or create systems that bring freedom to your business, Joel’s here to help you get there.
If you’re ready to transform how your business operates and step fully into leadership, the next step is simple, connect with Joel and start your Contractor Excellence journey.
